R. Michael Strategies
Brand Identity
Project Overview
Based out of Northern California, R. Michael Strategies is a communication firm specializing in messaging and strategy.
I was happy Sunfaire was chosen to work on their logo. R.M.S's final identity exudes reliability, and steadfastness, and holds three lines replacing the “E” that represents the impactful copy they write.
Ideation
We began the logo design process with sketching and experimentation. We noted different ways to symbolize communication, and made sure the final mark extruded a sense of subtle confidence.
Wrap Up
Creating a logo for R.M.S. was an enjoyable process, and the new mark is well in action in company collateral.
Visit R.Michael Strategies to learn more.