Vintage 61
Wine Bar &
Kitchen
Logo Design
Introduction
Local to Boise, Idaho, Vintage 61 is a new, woman owned, wine bar and kitchen that serves a unique list of boutique wines. Vintage 61 takes the time to individually pick their wines, so that they may offer each of their customers a special experience that can’t be found at any previous Boise restaurant. They offers a variety of boutique wines, and has a menu filled with delectable foods, including rib eye steak, charcuterie boards, steamed clams and sliders.
Vintage 61 needed a logo by the time they opened their doors, and that would draw attention to their specialty establishment for having a delectable menu and a sophisticated aura.
Sketching
We landed on a few initial sketches before refining the best fit mark. We tried having the “61” form a curved looking icon, that can stand on its own in given circumstances, which also forms a short wine glass feel. We also experimented with the “V” and “A” in “Vintage,” creating an angular and consistent feel within the word. Secondly, with a more classic and literal play off of the word “Vintage,” we tried a concept that used a more old fashion type style. And lastly, we tested a script, feminine, vintage wordmark.
Final Logo
The final logo has an upscale, modern feel with a country branded twist. The 61 is an abstract mark that could be seen as a branded symbol, a stemless wine glass or a grape vine, that subtly represents the delicious cuisine and fine wine offered on Vintage 61.
Wrap Up
Cheers to the new Vintage 61 logo. Post the logo development process, Vintage 61 has applied their new logo to signage, delicious offerings and digital platforms. Thank you for working with us, and we enjoyed every moment of creating your new timeless mark.
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