Campaign Design for
Protect Lives Drive 25
Role: Graphic Design Studio
Client: Bubble of Safety
Projects: Campaign Art Direction & Design
I went on Tributary’s, Art on the American rafting retreat, hosted by my lovely friend and Digital Artist, Ray Becker. There I was lucky to meet Jacqueline. As she and I spoke on the beach of our American River campsite, she told me about her driving school, Bubble of Safety, in Richmond CA. She expressed her intent in fostering a safer neighborhood environment for locally loved creatures and kids, through sharing the importance of conscientious driving.
It’s easy for the busyness of our lives to sometimes become distractions, turning our own selves into safety hazards on the road. As I recalled the time or two I could have slowed down a bit, and the many times I’d felt nervous for the creatures and kids in my own neighborhood due to extra speedy drivers, I was moved to collaborate with her on this campaign.
We hope these bumper stickers will serve as gentle reminders to initiate safe driving practices, and protect the creatures we care about.
Art Direction and Illustration
The design is bright, positive, friendly and approachable. It’s intended to catch your eye, and encourage people to be vigilante while driving.
Bumper Sticker Design
The final design was executed as a bumper sticker. Partners were offered to collab with Bubble of Safety to produce and give out bumper stickers.
Hypothetical Poster
Down the line, it would be amazing to get more safety partners involved - maybe introducing this campaign onto more platforms.