Identity and Branding for Hove Love Macrame
Role: Graphic Design Studio
Client: Hove Love, Macrame Craft Company
Projects: Logo, Branding, Signage
This brand is available for Sale. Contact for Pricing.
As my macrame craft studio began to fill up with my hand-made plant and wine bottle hangers, it became time to give the shop a name and brand. “HoveLove”
”Hove,” a past tense, nautical term, referring to pulling a vessel with a rope, into a position where it is essentially stationary in the water. “Hove the vessel” was to safely position a boat at sea, and the practice is often used in rough weather, to wait for better conditions.
”Hove Love,” a name that implies using rope to protect and stabilize a valuable vessel. In this case, an item we love - a potted plant or specialty wine bottle.
Color Palette
A pastel palette with a little purple punch gave this product a nautical and beachy vibe.
Icons
The icon series features different items that could be placed in the hangers. Such as plants, electric candles, or fruit.
Product Hang Tags
These Tags would be easily hole punched and tied to the knotted hangers.
Social Cover & Profile Banners
Decorative cover banner for social media domains.
Signage
Booth signage gave customers a little extra info.
Table Sign
Sitting at the front of the booth, this sign would allow for customers to easily purchase their product.
Conclusion
This modern and light brand is ready for it’s new home. Reach out with any inquires.