Art Direction with
Contrast Design Works for
ServiceNow - Knowledge
Role: Contract Art Director
Agency: Contrast Design Works Service Now Project
Client: ServiceNow In-House Events & Digital Departments
Project: International Digital Event Campaign
Art Directing for Contrast Design Works (CDW), on their client’s international event campaign was a uniquely tedious and positive experience. I was humbled Contrast Design Works trusted me to guide their internal design team, and help tackle this huge endeavor.
CDW’s client was ServiceNow - And Service Now needed help advertising their yearly, large, international event, called Knowledge. This year, the events were to be held in New York, Sidney, Vegas and The Hauge, and attendees would gather for speaker events, workshops, and networking sessions.
My role included art directing the application of Service Now’s existing brand, across advertising and environmental projects. While designing and leading my team of multi-level graphic designers, I reviewed, pitched, and collaborated with copywriters, creative directors and client service managers, to make sure consistency and design integrity was delivered through every touchpoint.
Conclusion
The designs shown are just a few samples of projects that took place over the course of Knowledge 2022. We continued to design t-shirts, buttons, event banners, infographics and more. Collaborating with the Contrast Design Works team and working with the In-House Service Now teams was so stream-line. It was wonderful getting to work with these problem solvers and goal-oriented, creative individuals, that together made a consistent and eye catching campaign.